One-size-fits-all solutions are no longer viable in today’s global market. Consumer priorities, trends, and regulatory environments differ significantly across regions. Ashland solvers know success in complex landscapes requires regional agility. Our localized approach to innovation and product development ensures our solutions are adapted to meet the specific needs of each customer and market. This enables us to respond more quickly and effectively, helping formulators and marketers innovate while reimagining beauty for every country, culture and consumer, regulatory change, and emerging trend. Learn more about Ashland personal care and our “glocalized” approach here.

You can also visit us October 29-30, 2025, at CaliSCC Supplier’s Day, booth #275. We’ll demonstrate how we’re breaking silos between cosmetic chemistry, biotechnology and material science to pioneer solutions that are still beyond the horizon.

New exoblossom capabilities – ourplant-derived exosomes are opening up exciting possibilities for skincare. From regenerative medicine to cosmetics, exosome science is blooming. Ashland solvers have found ways to isolate these powerful vesicles from flowers—keeping their natural benefits intact. Rediscover Rosaliss™ biofunctional, a unique rose extract for skin’s self-repair, with novel data on skin exosomes. Hear how our proprietary PSR™ (Plant Small RNA) technology emerges in the field of flower-released exosomes.

N-durhance es-repair polymer delivers durable split end repair that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties, giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dry.

Blumilight biofunctional is a Theobroma Cocoa Seed Extract to help skin fight photodamage induced by blue light and UV. It is ideal for use in sun care and day care products, daily defense creams, anti-aging and anti-hyperpigmentation facial care products.

Sensiva sc 50 multifunctional, now available in a 100% natural version, delivers the properties and benefits you know and trust and boosts antimicrobials, protects against malodor and ensures long-lasting freshness. Sensiva sc 50 natural is a versatile ingredient that provides anti-oxidative properties, acts as a perfume fixative and enhances skin softness, smoothness and spreadability.

Collapeptyl biofunctional is the first-ever hyalupeptide hybrid, mimetic & booster to 20 skin collagen types for instant glass-like glowy skin and wrinkle appearance correction

Softhance mr is a nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations. Depositing on the skin during washing, softhance™ mr conditioning agent helps skin retain moisture, leaving skin feeling conditioned and soft after rinsing. 

Learn more or request a sample visit ashland.com/CASCC26.  Also be sure to read our comprehensive article in the October issue of HAPPI Magazine.